Trap- Ease initially got a lot of attention by being mentioned in popular magazines, and TV shows, and by winning a competition for the best new product of the year. Thus, they wanted a means of dealing with the mouse problem that avoided the unpleasantness and risks that the competitors trap created in the home.
What do customers value. A few other places that may be more logical to take advantage of the impulse buy are displaying the product in the gardening section of different chains and in the cleaning section of business supply warehouses.
Martha additionally placed some advertising in Good Housekeeping which had already given the mouse trap its seal of approval, as well as in other home and shelter magazines. Thus, sound marketing requires careful customer analysis.
How has the company positioned the Trap-Ease for the chosen target market. Hire Writer Secondly, our society is ever-changing and therefore so are the consumers as well as heir desires and needs; a company must follow this trend In order to maintain Its success In the future.
I think that the one of the biggest problem with the marketing mix is that the customers are not repeat buying the product which can be because maybe the customers are not satisfied with the product, or just buying it as a novelty and its also possible that since the product is doing its job well and thus after buying the product for the first time there was no need or use of buying it the second time and since the firms only target market segment is women so the product is getting rid of the mice at their homes so there is no reason for them to buy it again therefore this should also actually encourage the firm to target other market segments like restaurant owners and others.
Another critical step n starting a company correctly to ensure both initial and future successes, is knowing who your target demographic is, and focusing on them specifically during company start up. To resolve this, I believe the best solution would be to bring in a third party who is a professional marketer to evaluate her marketing strategies so that a plan can be initiated and utilized which hopefully would turn the company around and make it successful.
To resolve this, I believe the best solution would be to bring in a third party who is a professional marketer to evaluate her marketing strategies so that a plan can be initiated and utilized which hopefully would turn the company around and make it successful.
The our As consist of product, which is the goods and services combination the company offers to the target market. Trap Ease competitors are the producers of the traditional spring board mouse traps and other companies that sell poisons and chemicals to exterminate mice.
Before a company can satisfy customers, a company must first understand what a customer needs and wants. I believe going with someone not associated with the company who knows how to successfully implement a marketing strategy is important in this case so that Martha can learn what is necessary not only to create a successful business, but also how to maintain one.
Corporate business, restaurant and warehouse owners as this product has a high quality level and is more hygienic and does not create a mess so it is much easier to have Trap-Ease in the office or restaurant.
How is the product positioned relative to the selected target market in the case. Summary The Trap-Ease had the foundation to be a successful product. The many possibilities can be collected into four groups of variables — the four As.
Consumers could use it safely and easily with no risk of catching their fingers while loading it.
In order to define their company not only on a corporate level, but on a nonuser level as well, a mission statement must be created. They could have also focused on the unique characteristics of specific users of the product, seeing that women are there target market.
Guided by the marketing strategy, the company then would have designed an integrated marketing mix made up of the four As also, which was generally poorly done in this case. I believe Martha completely failed in this category, as very little promotion of the product was conducted.
This Distribution network helps to avoid all the wholesalers and middlemen from the picture thus saving any money that otherwise might have been given to them.
One could have the greatest invention in the world that would greatly benefit every consumer around the world, but it would be rendered completely useless if no one knew about it.
By hiring salespeople immediately, the product could have make it to the shelves of various stores around the country, and her target yearly ales may have been met. Another critical step n starting a company correctly to ensure both initial and future successes, is knowing who your target demographic is, and focusing on them specifically during company start up.
And what should our business be. If they market to the consumer who already is looking for something in their niche, hen it will be easier to show they are the superior product, as opposed to convincing buyers they need their product out of left field.
Most importantly, the simple trap worked very efficiently and had many advantages over the competitions mouse traps. Upper Saddle River, NJ: Hire Writer For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap, it is necessary to evaluate the values of which market segments will be best served by the product, the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals.
The product is marketed with the elitist feel of the product concept but with the urgency and short term goals of the selling concept.
It had won the award for the best new product at the National Hardware Show beating over other new products, People magazine ran a feature article on the trap, and the trap had even en the subject of numerous talk shows and articles in various popular press and trade publications.
Fourth and final is promotion, which refers to activities that communicate the merits of the product and persuade target customers to buy it. Trap Ease could have also position the product away from the competitors by positioning theirs as the opposite of their competitor.
This mix has been ineffective for the company, as the different approaches and lopsided attention work against each other.
She could have perhaps got a little further and made the target a bit more specific. Trap Ease Case Study Essay Sample. 1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to evaluate this opportunity?
Trap-Ease has chosen women who mostly stayed at home and looked after their children as their target market. The assumption is that these customers are more likely to look for a mouse trap that was the less unpleasant and less messy than the standard spring-loaded traps.
The marketing mix for Trap-Ease is as following Product – The Trap-Ease mouse trap which is an new and innovative idea for catching mice in a more safer, hygienic and effective way and it does not create a mess while or after the mouse is caught.
Trap-Ease America The Big Cheese of Mousetraps Case: Martha House, President of Trap-Ease America, has recieved a lot of positive feedback on her company's new innovative mousetrap. Nevertheless the demand. Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes, that if the company doesn’t get their marketing/sales strategy correct, within a specific time period, all their hope for the product to be outstanding, diminishes, because new products can surface that are similar and create competition for them.
Free Essay: Case Study: TrapEase America 1. Trap Ease only has a onceinalifetime opportunity because the investors see that this product has big.Trap ease study case